As we’ve just launched the website and are beginning to make plans to move the business along, I sent an email to touch base with the filmmaker Morgan Spurlock. It was him, after all, that made that lightbulb go on over my head back in the spring. It was that online conversation with him on the website TED that have me the idea to start this company.

He was deep into promoting his latest film, “Pom Wonderful Presents: The Greatest Movie Ever Sold”, which is a documentary about brand integration, sponsorship and product placement, that he funded by utilizing brand integration, sponsorship and product placement! Genius, really.

The film is both hilarious and enlightening as Morgan leads the viewer through what was involved in securing his major sponsors along with an examination of “brand awareness” through various marketing strategies and how it affects the consumer.

Check out the trailer, here:  http://www.sonyclassics.com/pomwonderfulpresentsthegreatestmovieeversold/

So I sent off this email last night letting him know that our website is up, and that we’ve begun to lay the foundation to build the business. Lisa and I plan to attend the Green Festival http://www.greenfestivals.org/  in October and I inquired about meeting with him while we were in NY.

He wrote back:

” I love that you are running with this and making it happen.  This business
is important and will find a major home in Hollywood.  I would love to
meet you when you are in NY and will do whatever I can to help.”

So, we’re all very excited this morning to have the full support of the person who inspired this company to “be”!

Thanks, Morgan, and we do indeed look forward to meeting you!